Fashion Launches

Latest in Store From glittering jewels to swanky watches and online museums, the world of fashion has plenty of surprises this month. Start indulging!

A BLEND OF ELEGANCE AND POISE

Zoya, an exquisite diamond jewellery boutique and a Tata product, and leading luxury consultant, Nisha Jamvwal, presented ‘Dance of the White Peacock’, the latest collection to emerge from Zoya’s newfangled design stable. Inspired by the White Peacock’s dance, Zoya unfurled a collection that recreated the form and finesse of this beautiful bird whose beauty is poetic and movement a form of art. The entire collection centres on the finest diamonds in varied shapes, luscious South Sea pearls, white gold and a generous use of drama.

The launch evening – hosted at their exclusive boutique in Delhi – had Delhi’s swish set in total attendance as an ethereal ballet and live, fusion music created the magic.

HRITHIK ROSHAN FOR RADO D-STAR

Rado timepieces are a rage amongst the elite class since 1962, when the brand launched the world’s first scratch-resistant collection. And now, the brand has proved its excellence when it announced the charismatic celebrity from Bollywood, Hrithik Roshan as their new global brand ambassador. Powerful personality, glamour and luxury are the features that the brand and this captivating Bollywood personality have in common. “Hrithik matches the Rado DNA as he is determined to achieve perfection and fully embodies the Rado Unlimited Spirit,” says Matthias Breschan, CEO of Rado. The tie-up coincided with the launch of the latest series Rado D-Star, which embraces a spectrum of materials from handmetal to the breakthrough new material Ceramos.

LADYMATIC LAUNCHED IN INDIA BY BRAND AMBASSADOR SONALI BENDRE

During a scintillating rendezvous in Delhi, Omega revealed its exclusive range of watches especially for women, titled Ladymatic. To celebrate this special occasion, brand ambassador Sonali Bendre Behl was present and said, “The Ladymatic reveals a slight hint of retro-modern style which is something that catches the eye almost instantly. Being an independent and new-age woman I can truly identify myself with the Ladymatic.” The new series is designed on the concept of grace and sophistication, with quintessentially timeless designs. The timepieces are not just designed to address a woman’s desire but to flaunt as a fashion statement. The elegant range is equipped with the best series-produced mechanical watch movements in the world.

VALENTINO’S VIRTUAL MUSEUM

Recreating the glory of Rome – the birthplace of gladiators, Christianity and Valentino’s couture creations – is his newest adventure that is an intuitive confluence of his deep-rooted traditional beliefs and the power of social media. The Valentino Garavani Virtual Museum is an unprecedented digital fashion experience conceived by Valentino Garavani and Giancarlo Giammetti. With an internal landscape, full of chambers and salons taking you through the art of miraculous dressmaking, a little exercise to your keyboard is the only price of admission.

Five decades of fashion preserved in the Valentino Archive can be viewed in exquisite detail. Then there are the seven rooms that encompass myriad themes ranging from Prints and Pastels, Black and White to Animal Prints. The institution is the best possible use of 3D technology today. This downloadable application offers a personal on-screen experience into Valentino’s creative process, his partnership with Giammetti and details about each garment including who wore it and when. There’s also a library with nine videos, photography of major exhibitions and events from Valentino’s storied world. Atelier Magazine